Advertising Strategies Sheets - Click to View
"Often advertising is not about keeping up with the Joneses, but about separating you from them. That's especially true of advertising directed at a particular group, such as adolescents or young-adults--it's called 'dog-whistle' advertising because it goes out at frequencies only dogs can hear."
- Dr. James Twitchell
Smithsonian, April 2000
Assignment:
Select 3 school appropriate advertisements from different product groups. (Product groups can include: food, clothing, cosmetics, games and toys or sporting equipment.) The advertisements are commercials that you have seen either online or on TV that have appealed to you. You can search for the advertisement on YouTube.
After you view each ad, answer the following questions on the Google Form below: (yes, you must complete a form for each ad)
Copy and paste the link of your ad. Make sure you check your work for capitals, punctuation and sentence structure.
- Dr. James Twitchell
Smithsonian, April 2000
Assignment:
Select 3 school appropriate advertisements from different product groups. (Product groups can include: food, clothing, cosmetics, games and toys or sporting equipment.) The advertisements are commercials that you have seen either online or on TV that have appealed to you. You can search for the advertisement on YouTube.
After you view each ad, answer the following questions on the Google Form below: (yes, you must complete a form for each ad)
Copy and paste the link of your ad. Make sure you check your work for capitals, punctuation and sentence structure.
No comments:
Post a Comment