Mr.Tessier's eClassroom

Media Literacy - Inventors - The LEGO Story

Please watch the video above and answer the questions on the Google form below. Please ensure you read all the questions before you start watching the video. You may need a scrap piece of paper to write down ideas for the final question as you watch. Try to remember our advertising lessons in class!

Language - Media Literacy - Print Advertisements

Hello,

Today, we are going to be taking a look at print advertisements the same way we looked at commercials in our prior lesson. Please pick two advertisements and identify what advertising strategies the companies are using from the list below. After you have selected what strategies you feel are being used in the print ad, complete the Google Form below.

Advertising Strategies

Advertising Strategies Sheets - Click to View

"Often advertising is not about keeping up with the Joneses, but about separating you from them. That's especially true of advertising directed at a particular group, such as adolescents or young-adults--it's called 'dog-whistle' advertising because it goes out at frequencies only dogs can hear."

- Dr. James Twitchell
Smithsonian, April 2000

Assignment:
Select 3 school appropriate advertisements from different product groups. (Product groups can include: food, clothing, cosmetics, games and toys or sporting equipment.) The advertisements are commercials that you have seen either online or on TV that have appealed to you. You can search for the advertisement on YouTube.

After you view each ad, answer the following questions on the Google Form below: (yes, you must complete a form for each ad)

Copy and paste the link of your ad. Make sure you check your work for capitals, punctuation and sentence structure.